Fashion Myths
A Cultural Critique
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
Kapitel-Übersicht
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Frontmatter
Seiten 1 - 4 -
Contents
Seiten 5 - 8 -
A critical inquiry into fashion
Seiten 9 - 36 -
Philosophic-anthropological implications of fashion
Seiten 37 - 110 -
The ideal-typical incarnation of fashion: The Dandy as ...
Seiten 111 - 132 -
Implications of fashion: desiderata of life as an artwork
Seiten 133 - 152 -
Conclusion
Seiten 153 - 156 -
References
Seiten 157 - 166
15. April 2014, 166 Seiten
ISBN: 978-3-8394-2437-7
Dateigröße: 0.74 MB