The Corporate Art Index

Twenty-One Ways to Work With Art

Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.

34,99 € *

7. Dezember 2020, 224 Seiten
ISBN: 978-3-8394-5650-7
Dateigröße: 19.79 MB

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Viviane Mörmann

Viviane Mörmann, Kuratorin und Kunstspezialistin, Schweiz

Autor_in(nen)
Viviane Mörmann
Buchtitel
The Corporate Art Index Twenty-One Ways to Work With Art
Verlag
transcript Verlag
Seitenanzahl
224
ISBN
978-3-8394-5650-7
DOI
10.14361/9783839456507
Warengruppe
1786
BIC-Code
KJM GM
BISAC-Code
BUS041000 ART043000 BUS100000
THEMA-Code
KJM GLZ
Erscheinungsdatum
7. Dezember 2020
Themen
Kunst, Museum
Adressaten
Art, Cultural Management, Corporate Social Responsibility, Corporate Communication, Marketing
Schlagworte
Corporate Art, Corporate Art Index, Corporate Art Collection, Corporate Social Responsibility, Sustainability, Art Competition, Art Marketing, Art Space, Art Project, Digital Art, Corporate Communication, Corporate Identity, Corporate Image, Art Sponsoring, Art, Museum, Cultural Management, Art Management, Museum Management, Cultural Marketing

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