"Screening Economies": Insights from Journalistic Experience
Producing meaningful television programs is a demanding task when the business is shifting. This article examines the multiple decisions in the creation of a new format. The case describes the launch of a new business program by the Swiss public television company. The former editor-in-chief talks about the need to drastically reduce the visual concept in order to illustrate highly complex matters. He looks at the limits of what's visible, stresses the necessity to leave the standard route in business journalism in order to see the bigger picture, and he describes the need to take a stance. With the powerful forces transforming the industry journalists must not forget their traditional strengths, the things they do best - telling true stories that matter.