ESSENCE DE POP. PERFUME AS OLFACTORY SUPPLEMENT IN POP MUSIC
This essay explores pop star signature perfumes within the »semiosphere« (Yuri Lotman) of pop music. It is common knowledge that sound and vision are inextricably intertwined in pop culture. Yet perfumery and scent design also play a crucial role if not to establish, then certainly to reinforce or extend specific images of pop stars as olfactory supplements. Whether Britney Spear's »Cosmic Radiance«, One Direction's »You and I« or KK Downing's »Metal for Men« – pop star signature perfumes not only help to increase the »aura« of pop stars, but also testify of the constitutive multi-sensuous, synaesthetic and immersive »essence« of pop culture. These scents do not exist on their own just like pop music is nothing without image and text. Assuming that pop music is the soundtrack of the performative, transformative, marketable post-modern subject, it could be argued that celebrity signature perfumery is key to enhance precisely these characteristics.