Details zu 10.14361/9783839449219-004

Stefanie Mueller
"To Be Reckoned in the Gross": Corporate Storytelling and Quantified Selves in Joshua Ferris's Then We Came to the End
DOI: 10.14361/9783839449219-004
In her article, Stefanie Mueller takes a closer look at the quantified selves of the creative economy in Joshua Ferris's »Then We Came to the End« (2007). She is specifically interested in how Ferris conveys the experience of being quantified, of being economically, socially, and narratively »reckoned in the gross«. Moreover, the article shows to what effect Ferris uses the narrative voice of »corporate storytelling«, which is inarguably one of this genre's most conspicuous characteristics. While it has been said that literature can offer alternative epistemologies and counter models, Mueller argues that Ferris's novel may be offering an alternative, but one that remains firmly within the neoliberal imaginary. By showing how Then We Came to the End fits into an older U.S.-American tradition of anti-corporate and anti-collective rhetoric, she argues that, while the novel may be criticizing labor and selfhood under corporate capitalism, it effectively praises labor and selfhood under entrepreneurial capitalism.