Active Audience

A New Materialistic Interpretation of a Key Concept of Cultural Studies

Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies.

However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.

€27.80 *

2012-11-06, 180 pages
ISBN: 978-3-8376-1896-9

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Huimin Jin

Huimin Jin, Shanghai International Studies University and Chinese Academy of Social Sciences Beijing, China

Author(s)
Huimin Jin
Book title
Active Audience A New Materialistic Interpretation of a Key Concept of Cultural Studies
Publisher
transcript Verlag
Pages
180
Features
kart.
ISBN
978-3-8376-1896-9
DOI
Commodity Group
1510
BIC-Code
JFC JFD
BISAC-Code
SOC022000 SOC052000
THEMA-Code
JBCC JBCT
Release date
2012-11-06
Edition
1
Topics
Kultur, Medien
Readership
Cultural Studies, Media Studies, Cultural Theory, Social Theory, Philosophy
Keywords/Tags
Cultural Studies, Media Theory, Discourse, Everyday Life, Stuart Hall, David Morley, Culture, Media, Media Aesthetics, Cultural Theory

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